They delivered and then some, came in on time and to budget in a painless way, couldn't ask for more from a supplier.
Rebecca Henderson, Director,
The Henderson Group
From time to time the creative team at Air give seminars and workshops about the importance of brand for small businesses. Listening to one of our seminars was human resources expert Rebecca Henderson. A few months later when beginning the process of developing her new business, Rebecca appointed us to name and create the brand identity. Her business provides a wide spectrum of support and development services to both businesses and individuals alike ranging from redundancy workshops through to environmental disaster contingency.
Due to the depth and breadth of the services on offer, our challenge was to create a brand name and identity that would be clear and simple yet also manage to reflect the diverse nature of the business. The positioning process where we define how and where a business will fit within the market place led us to the clear and established-sounding, 'The Henderson Group' and the brand icon - fresh, colourful and representative of the range of skills and experts that make up the company.
The brand identity was successfully rolled out across business stationery and a brochure-style website.