The Henderson Group
How do you communicate the freedom gained from using a wireless headset in a commerical office?
You ask the founder of Parkour (Sebastien Foukan) to demonstrate.
Two days in an empty office block in Hemel Hempstead with Sebastien, a film crew, photographer and a few crash mats and you're almost there...
Just add planning, storyboarding and art direction and you have a viral movie.
The resulting campaign was rolled out across print, microsites and viral media.