After having already worked with Swindon PCT on developing a series of patient self-help booklets, we were asked to design the Annual Report. This challenge was one we relished, even working within the strict NHS guidelines there was room for development and creativity which would bring the report to life in a way which we felt had been previously missed.
Through the use of colour, white space, typography and paper stock, we were able to create a finished report which had a warm, accessible feel, whilst remaining true to the guidelines. We created bespoke hand-drawn charts and tables, and commissioned photography which helped breathe life into the information and make the reading of document easier and more enjoyable.
Through all of our work with the NHS, we have proven that even within the most strict guidelines, creativity can be used to engage with the audience and improve communication.